So, if the conspiracy theorists out there are correct, we might not even make it to Christmas this year, with the world due to end in just a few days time…
Reflecting on this, we wondered how the wine trade would fare without its customers, should there indeed be none remaining by January.
Having endured just about the worst en primeur campaign ever seen, the Bordelais would probably notice little change. After all, there were very few buyers for the 2011’s, so a dozen fewer probably wouldn’t make a huge difference…
Champagne too has seen a fairly dire vintage this year, and along with Burgundy, production levels have fallen to some of the lowest ever recorded. Poor old Chateau d'Yquem has even had to forego its entire 2012 vintage, along with one English sparkling producer and a Cru Bourgeois in Bordeaux. So, should the population be more sparse in 2013, it might not be a bad thing for these regions, given that there’s not going to be much wine available.
All of which seems to suggest that if there were no consumers next year, it probably wouldn’t make any significant difference to a wine industry which has just slept through one of its quietest ever years.
But could 2013 really be that bad? On the simple basis that the wine market is currently at its lowest ebb for the best part of three years – reflected by some of the most competitive prices we’ve seen – next year is very likely to bring a renewed interest from all sorts of buyers – speculators, investors and drinkers alike
For the drinkers, various back vintages of Bordeaux, the Italian Icons and many Rhone’s are currently at their lowest prices for a very long time. For investors, getting into the 2013 market early is likely to reap dividends, given that the likes of Mouton 2008 (down from a high of £8,500 just last year to just over £3,000 at the latest review), can now only start to climb, making investment in the right wines more attractive than at any time in the last 15 months.
So I’m actually looking forward to 2013, anticipating a re-ignited interest in all things vinous! Burgundy 2011’s will be released – wines that promise to be real ‘crackers’ – the Bordelais must surely take the hint and drop prices to more realistic levels for their 2012’s (perhaps even prompting another 2008), while the Rhone continues to deliver some of the best value wines in the world, 2011’s included.
Rest assured, as soon as we’re fully recuperated from the festive break and back at our desks in the New Year, we’ll be offering many of the above, including our favourite Rhone 2011’s, Burgundy 2011’s, Up & Coming Italians, and some absolute gems from the New World.
From all at Ditton Wine Traders, we wish you a Very Merry Christmas, and a prosperous New Year. Provided the Mayans have miscalculated the timing of Earth’s demise, the signs are there for a decent, more pragmatic but considerably more successful 2013!!
Mark, Ben & Cristina
Ditton Wine Traders