Bordeaux 2012

A quick campaign!?

In a complete reversal on the late and sporadic releases of last year, it looks as though the Chateaux of Bordeaux won’t even allow the trade back to their desks before releasing their prices in this year’s campaign. Early reports claim that the campaign should all be over by Vinexpo, which runs 16th to 20th June, much earlier than last year’s finish in July.

bordeaux 2011 en primeur campaign: missed chances

One word to describe the Bordeaux 2011 En Primeur campaign: shambolic.

Some more words: gross mismanagement. Short sighted. No vision or direction. No timing. No respect whatsoever for the merchants and more importantly, the consumer. An absolute shambles.

Who’s to blame? The Chateaux for not listening? The courtiers (the guys who are the go between Chateaux and French Negociants) for not being able to make a market, which is what they are supposed to do and are handsomely paid for?

5 tips for a successful en primeur campaign...

Every year, merchants and buyers alike get excited about the prospect of En Primeur, even in lesser vintages – for merchants, an opportunity to go and try the new wines that the Chateaux have spent the past year working hard on producing, chatting to the owners about the vintage; its difficulties and challenges, and then trying to gain an understanding of it all.

chateau latour to stop selling en primeur

Chteau Latour, the illustrious Bordeaux 1st Growth, has announced that 2011 will be the last vintage to be released En Primeur.

This is big news, as for the first time since the 1960’s, a First Growth Chateau breaks with the unique and over time very successful way that Bordeaux sells its newest wines.

Why would Latour do this? What are the reasons behind this decision? What are the implications? Here are our thoughts.

denis dubourdieu bordeaux 2011 vintage report

Denis Dubourdieu is a professor at the University of Bordeaux and a top oenologist. He is also a consultant, scientist, owner and wine maker of Doisy Daene and Clos Floridene. He is very well positioned to comment on the quality of  the 2011 Bordeaux vintage, or at least on the prevailing climatic conditions that largely dictate what the individual winemakers at the various Chateaux can work with.

Denis Dubourdieux

robert parker 2009 in bottle scores

They were expected to be high, but the 2009 scores released on March 1 by Robert Parker have exceeded the highest expectations.

"Not a myth but mythical" is Parker's subtitle for his Bordeaux 2009 review. Indeed. He goes on to say "In short, 2009 is the greatest vintage I have tasted in Bordeaux since 1982". He backs this up by awarding no less than 18 Bordeaux reds, and 1 white, the perfect score of 100 points.

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